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I bought this palette a few months back when It Cosmetics was having their Friends & Family 25% off sale.
I really like It Cosmetics. I have used the brand for years.
I know all you matte shadow lovers will like this and also even shimmer shadow lovers. It comes with a color called Transformer Pearl, which turns any matte shadow into a shimmer.
I think that is pretty awesome! You get the best of both worlds in this palette.
The texture on all the shadows is super smooth and easy to blend, and the pigmentation is really good.
I really like the outside of the case, which is a pink velvet material, and it also comes with a large mirror.
I purchased mine directly form It Cosmetics you can also purchase it from QVC.
Retail is $42.00
Here is how QVC describes it:
What is it:
Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!
Why is it different:
These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.
Transforming Pearl, a candlelight pearlescent glow shade
Sheer Joy, a matte soft peach
Soft Light, a matte light latte
Warmth, a matte warm beige
Soulful, a matte warm rosy-beige
Mocha, a matte light sable
Violet, a matte lilac
Midnight, a matte gray-navy
Noir, a matte black
Love, a matte dusty soft pink
Sunrise, a matte soft amber
Sunset, a matte rich amber
All Heart, a matte warm mauve
Java, a matte chocolate
Iconic, a matte rich slate
Do you own this palette? Are you a matte lover or a shimmer lover?? I would love to know!